WHO'S WHO OF CONTEMPORARY CULTURE - VOLUME 1, NEW YORK CITY
The Who's Who of Contemporary Culture - Volume 1 by Newco Studio Practice is a celebration of the anniversaries of the PUMA brand and basketball's first signature shoe, the PUMA Clyde.
Referencing the year the shoe was released, 1973, we chose 73 individuals to showcase that all contribute to New York City's culture in their own way.
PRESS
There are 2 more versions following the NYC edition; London & Paris
PUMA CLYDE 50 COLLABORATORS
To help celebrate the moment PUMA Clyde's 50th Anniversary, I helped design and develop three different Clydes with three different partners. From left to right, clothing store & brand LAAMS, Public Housing Skate Team of the Bronx, and jeweler Tommy Jewels.
Clothing store & brand LAAMS
Public Housing Skate Team of the Bronx
Jeweler Tommy Jewels
GRAPHIC WORK (2015):
